Image Credit A/B testing also known as bucket testing or split-run testing, is a user experience research methodology. As the name suggests (A and B), two version of a single variable is compared. It is mostly done on digital space. Assuming the current feature A and the new feature to be B. Thereafter, a series... Continue Reading →

Image Credit In the evening, I came across an interesting ad by pfizer. The ad is relevant to this V-week and speaks a lot about the consumer spending habit. According to National Retail Federation(NRF) the Americans plan to spending approx $21.8 billion in 2021 on V-Day, making it the fifth largest spending event in US.... Continue Reading →

Image Credit Logical reasoning is about developing aptitude to solve puzzles. Do you like to solve puzzles? What happens when we solve puzzles? We utilize our brain to solve the puzzles. By utilizing our brain we keep it more active. Further even research suggest that we can make our brain feel 10 years younger just... Continue Reading →

From Amar's Kitchen Garden I have been consuming Brahmi since years. I used to consume it in the form of medicine for fever during my childhood. Recently , I came across this herb in my uncle's kitchen garden. Too know about it's benefits we may have to go to ancient Ayurveda texts but thanks to... Continue Reading →

Image Credit We have five basic senses sight, hearing, smell, taste and touch. Each of the senses has their own importance. Which one of them is most relevant to us in present day context. The one which we are using most of the time. Which one is your favourite one? Aha, before today I never thought... Continue Reading →

Image Credit After reading a whatsapp forward was googling if the message was really true or just another forward. Google suggested it's a true one. The story is about Rajaram, an IIT Madras grad and MBA grad from UCLA. Ahaa we see 2 big brands on his portfolio. Strangely he quit his life along with... Continue Reading →

Image Credit Before we get into the details of the topics, do we really need to teach a kid about Money? It depends totally on you. To quote Einstein: 'If you can't explain it to a six-year-old, you probably don't understand it yourself. ' As we figured out one of most valuable psychology principle in the book Influence is Scarcity. Scarcity teaches... Continue Reading →

Image Credit Everyone falls down while climbing up and may be multiple times. The crux lies is how smoothly we can cover up and again resume to climb. Do you remember how you learnt to ride the bike? Did it happen without falling even once? I have fallen more than a couple of times. Every... Continue Reading →

Image Credit During the day, I came across an email which talks about the process of learning. For instance, when we learn to drive, at the beginning it's tough to control everything at once. You need to operate the steering, clutch, accelerator, gear and more. That's too many things at once. Thereafter we make mistake... Continue Reading →

Image Credit Before deep diving into the topic first we need to be clear on what's dedication. Dedication means committed to do a task no matter what the situation is. To be highly dedicated there got to be something you are fascinate or interested or its close to your heart. For instance, an athlete like... Continue Reading →

Image Credit At times we don't know what's the right decision for us. We just take the decision and prove them correct. Else we learn from the wrong decisions to have a better decision ahead. It's win-win not win-lose. It may take a day, a month, a year, a decade or even the entire life... Continue Reading →

Image Credit During the evening, I came across an interesting article on a German soap company targeting Hindustan Unilever Limited, the king of soap in Indian market. It owns plethora of soap brands namely  Dove, Lux, Lifebuoy, Pears. I have used all of them proudly that too without even knowing if they are really good for me.... Continue Reading →