With Tiny Steps
Image Credit Back in time, I used to wonder why Domino’s and Pizza Hut outlets are next to each other. They could have opened at different location and might have been able to serve customers in different segments. That’s what the socially optimal solution(SOS) would have been. But that’s not how the real life works.... Continue Reading →
Image Credit There is sufficient data in today’s internet age. Google search gives us the access to the vast amount of information just on a click. Facebook, Instagram, Twitter and other social sites provide wealth of information about our closed ones or the influencers, who we love following. Ironically, a ton of information creates a... Continue Reading →
With the vision of pradhan sevak, Mr Modi, India has been moving toward gas based economy from oil based. India intends to increase the market share of gas as energy from 6% to 15% by 2030. Apart from being used for cooking at domestic households in the form of Piped Natural Gas(PNG) and a transportation... Continue Reading →
Image Credit Firstly, we would would like to first understand the motive behind renewing the deal, after the show has been aired for a year on Netflix. One of the followings can be the possible rationale: To increase the customer base.To increase the active users in 30 days period.To increase the revenue. Assuming the main... Continue Reading →
Image Credit What are Social Logins? The above image makes it clear the sign up buttons by the giants are social logins. The sign ups through Fb Google or LinkedIn and more. How often do you sign up with social logins? We do that frequently every other day and each one of us do that.... Continue Reading →
Image Source: Google 😛 After coming across the ad blocker extensions during my college days, I used to wonder why doesn’t google simply block it. After all it is affecting there revenue directly. It generates most of the revenue from ads. I used to watch all the ads generously 😀 till I was blessed with the... Continue Reading →
Image Credit I started the journey of writing on this very day in 2020, little I knew then that I will be habituated to writing. It has been one of the most enjoying journey, where I am not focused on reaching the destination just sipping in one day at time :D. It doesn't mean I... Continue Reading →
Image Credit You might have heard the C suite for the corporate world. Let's explore the C suite in the the advertisement world today. There are multiple metrics tracked in the internet marketing for advertising purposes. Let's go through a few of them one by one. CPM stands for Cost per mille, a Latin word... Continue Reading →
Image Credit A/B testing also known as bucket testing or split-run testing, is a user experience research methodology. As the name suggests (A and B), two version of a single variable is compared. It is mostly done on digital space. Assuming the current feature A and the new feature to be B. Thereafter, a series... Continue Reading →
Image Credit In the evening, I came across an interesting ad by pfizer. The ad is relevant to this V-week and speaks a lot about the consumer spending habit. According to National Retail Federation(NRF) the Americans plan to spending approx $21.8 billion in 2021 on V-Day, making it the fifth largest spending event in US.... Continue Reading →
Image Credit Logical reasoning is about developing aptitude to solve puzzles. Do you like to solve puzzles? What happens when we solve puzzles? We utilize our brain to solve the puzzles. By utilizing our brain we keep it more active. Further even research suggest that we can make our brain feel 10 years younger just... Continue Reading →
From Amar's Kitchen Garden I have been consuming Brahmi since years. I used to consume it in the form of medicine for fever during my childhood. Recently , I came across this herb in my uncle's kitchen garden. Too know about it's benefits we may have to go to ancient Ayurveda texts but thanks to... Continue Reading →
Image Credit We have five basic senses sight, hearing, smell, taste and touch. Each of the senses has their own importance. Which one of them is most relevant to us in present day context. The one which we are using most of the time. Which one is your favourite one? Aha, before today I never thought... Continue Reading →
Image Credit After reading a whatsapp forward was googling if the message was really true or just another forward. Google suggested it's a true one. The story is about Rajaram, an IIT Madras grad and MBA grad from UCLA. Ahaa we see 2 big brands on his portfolio. Strangely he quit his life along with... Continue Reading →
Think once what you do. Maybe you pray to God or use your mobile or observe the surroundings or something else. Read below my observation as to what we do but still request to think once before you proceed. After opening our eyes, we check the time on the mobile device or on the watch.... Continue Reading →
Image Credit Before we get into the details of the topics, do we really need to teach a kid about Money? It depends totally on you. To quote Einstein: 'If you can't explain it to a six-year-old, you probably don't understand it yourself. ' As we figured out one of most valuable psychology principle in the book Influence is Scarcity. Scarcity teaches... Continue Reading →
Image Credit Everyone falls down while climbing up and may be multiple times. The crux lies is how smoothly we can cover up and again resume to climb. Do you remember how you learnt to ride the bike? Did it happen without falling even once? I have fallen more than a couple of times. Every... Continue Reading →
One of my good friends shares long articles with me. I don't still have the habit of reading those long articles. I lose the track after a few minutes and find it difficult to continue. We want too much in just a few words. Even that's what twitter teach us. To be expressive in just... Continue Reading →
Which one is easier to do replace or restrict? Is it easy to restrict from scrolling or to replace it with any other habit like walking, reading, breathing and more? What do your smart device, brain, say? Let's see what happens back in our brain when we restrict. If you force yourself from scrolling, back... Continue Reading →
Image Credit During the day, I came across an email which talks about the process of learning. For instance, when we learn to drive, at the beginning it's tough to control everything at once. You need to operate the steering, clutch, accelerator, gear and more. That's too many things at once. Thereafter we make mistake... Continue Reading →
Igniting Curiosity.. 