Flat 90% Off On all Items

Isn’t it an attractive line to catch your attention? Just that it contains a hidden asterisk. The discount applies to only to old collections, not to the fresh arrivals. Moreover, the shopkeeper keeps the fresh arrival in front of the store and discounted items at the back. It’s a bonus for the store to give the customers a look at the new collection.

But how does the customer feel? Does this trick will work over the years? Actually, it does. We are so magnetic to the word SALE.

A similar technique is practised by the e-commerce players as well. By giving you discount for certain products and attracting you to yhe site. The tough challenge here is that whether the users are buying non-discounted products or not. If they don’t buy non discounted products, the marketers end up losing.

Now how can we face it. By accepting it and then taking a step to know that they are just trying to catch your attention and trying to sale you something at the end of the day 🙂