Marketing refers to an activity taken up by a company to promote the selling or buying of products or services. It starts with identifying key audiences or the key consumers and figure out a way to reach out to them. It started with the listing of billboards. Then come the advertisements on TVs and Radios, then come Google and now we have social media.
People often think if I have a great product, then I don’t have to focus on advertising. I disagree with that. Apple builds one of the most amazing products and still needs to advertise its product. Even Google advertise on TV most of the time. Amazon advertise on Google searches. Try searching for any products you are highly likely to see the ads.
The best way to advertise is such that you reach a point where people are interested to share and talk about it with others. It helps to reach the potential clients with no extra cost kind of viral marketing.
Since last three weeks I have fixed on writing on marketing on Monday so that I can upskill myself and I have been reading the book Marketing Management by Philip Kotler. The book contains a lot of cases. In the coming days we can also experiment with marketing on this site once I have the adequate knowledge.
Igniting Curiosity.. 
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