Do you have the fear of the third wave? Especially after observing the cases in the metro cities. The cases will be probably increasing more. The most affected stores are the offline stores because they can’t open the shop and since they aren’t selling online how do they will earn the livelihood. Where do you see the economy going? It may increase in the formal sector, but for the informal sector, it will continue to decline. They have to change their business model a bit brining up a mix of offline and online model. Let’s think of something else without online and offline what else they can do. Can we do something new? It is the right time to be innovative. A third medium can be something else like you can order directly from the TV ads. It is an interesting puzzle to think of any different way to sell apart from online and offline world.
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