It’s up only for 24 hours!

A story last for only 24 hours after that we can’t view it. Creating a true scarcity of information in this digital driven world. What does actually happens with scarcity?

A research suggests that a cookie is more delicious when it is scarce than the same cookie in abundant supply. Does our taste bud changes for scare items? It’s intriguing that just the word scare will give us a adrenaline rush. It’s a psychological game. Else how will identical cookie taste different. Humans have the tendency to possess things that are rare. However food items can’t be possessed they can be just tasted. It’s simply scarcity principle that makes us attracted towards limited items. While in such situation our emotional sense takes fore front and the cognitive part gets shutdown. You will find it difficult to think rationally in such a circumstance.

Additionally we are more attracted to restricted items. There was an experiment conducted for 1122 3 years old twin pair which produced some astonishing findings. The attraction towards restricted items or unreachable items exists in human system at such a tender age. That’s how our mind works 😀

The scarcity principle is leveraged by most of the companies. The limited edition products develops a sense of scarcity. The stories in the social media too develops a sense of scarcity in the world of vast information. It’s a too miracle. You are more likely to view all the stories than all the post on Insta or Fb. Ever wondered why so?

However, we rarely feel time is scare. Though we all know we have limited time on this planet. That’s the irony of life 😉