When you look for a product over e-commerce, what’s the most important thing that you focus on apart from the price and how do you ascertain the quality?
We simply go through the customers ratings and and reviews. If the rating is low, we won’t even go further to look at the product. Even we filter out the products which have low ratings. Likewise for the mobile applications.
As human nature, we assume the feedback to be authentic and true. The e-commerce platforms even verifies the buyer now a days. Let me present you a famous real case scenario of the past.
In one famous example, over a period of seven years, the co-founder and CEO of Whole Foods Market posted more than 1,100 entries on Yahoo! Finance’s online bulletin board under a pseudonym, praising his company and criticizing competitors.
The above example is taken from the book Marketing Management, by Philip Kotler.
It is not easy to audit the authenticity of the review. With time technologies have been developed to accumulate data posted by a particular user and analyse and interpret it accordingly. However, the problem still remains at the heart of the virtual world.
Recently you might have seen how the ratings of TikTok app drastically decreased though it doesn’t reflect the true picture. Similar case happened with Snapchat in the past.
Until then…
Igniting Curiosity.. 
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