A pen worth of one thousand may be worth of one crore to the customer and its actual cost may be less than one hundred
Whenever we go to buy a product in the market, we look for the prices over Amazon or Flipkart and generally assume them to be the best offer. We seldom know the actual price of the product.
When someone goes to buy a car, some people just look at the prices and the basic specifications and make the choices accordingly whereas other analyse in depth with things like customer service and other aspects to judge the overall cost. For instance the fuel efficiency specification.
A car worth 10 lakh may be cheaper than the one worth 9 lakh in the long run.
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Back in time, Dell was a market leader in laptop. To increase its profit further it shifted the customer service to India thereafter removed the toll-free number to discourage customer to call them and decreased its customer service staff too. As a result, the customers had to wait at least 30 minutes to get in touch with the support team. With customer satisfaction falling, people started shifting to its competitors whose products had also improved in the mean time. Thereafter, Dell ended up hiring more call center in North America, to save the existing business.
Michael Dell confessed, “The team was managing cost instead of managing service and quality”
A unique aspect in the product than the rival ones make it more soothing and appealing for the consumers. Though how highly priced it is.
Igniting Curiosity.. 
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